Greek organic herbal tea firm Anassa Organics says sales in Japan are performing strong, one year after entering what remains a niche category in the country.
The menopause affects all women differently and while some people want to take hormone replacement treatment (HRT) others may prefer a more herbal route.
Ethical start-up Aduna's range of herbal teas with baobab and moringa is aiming to take the superfoods to the mass market. "That's where the real impact is going to happen," the CEO tells us.